Crisis Management
Crisis management can be defined as a communication management function used to convey accurate facts and data to the general public. Crisis management also addresses specific publics in order to prevent or minimize negative publicity that could adversely affect the success of the company (Crisis Management). Crisis management is a public relations’ professional moment to shine. People face unexpected situations every day; however, when people band together to solve a conflict, desist from prior expectations, and think outside the box, catastrophes can be handled and even turned into opportunities. From a public relations standpoint, a PR practitioner’s main duty is to provide information--truthful, honest information--and to protect the company’s image. During a public relations crisis the company’s image is under attack, either from the inside or the outside, oftentimes by the company’s own wrongdoing. The people of the company are likely not trained in c...
